No More Marking

Challenge

The client’s writing assessment tools stand out as unique in the education sector. However, their old identity appeared worn-out, lacking energy, and unsuitable for the education sector in primary and secondary schools across the UK, Australia, and the USA. Recognising that they need to change, they approached Onward to develop a fresh and captivating brand identity that would effectively engage with the education sector. This new brand identity would be carried across different media platforms, including user interfaces for innovative online tools aimed at enhancing writing skills in schools.