Guildford Cycle Races

Challenge

Previously, the event organisers would engage a different designer each year to develop promotional material for their event. However, this process proved time-consuming for the client’s team as they had to reach a consensus on the new design every time. Consequently, the event lacked a consistent look and feel or brand cohesion year after year. Recognising the need for change, Onward established a fresh identity, complete with art direction and a comprehensive framework for all future promotional material.